Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times
With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success.
“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.
“With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist
“With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart
“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
User Ratings and Reviews
4 Stars Branding for business
I almost didn’t read this book because of the title. Warfare is not the best metaphor for the workplace these days when we should be striving for win/win scenarios.
Still, there are times when you need to be tough, and situations when someone goes behind your back (not mentioning any names here, but it has happened to me!) I read the book and found several things that I could do better-isn’t that why you read business books?
The main theme here is personal branding. The style and tone are too militaristic for my tastes, but he does have a different take on branding than other books on this popular topic, and is therefore worthwhile.
4 Stars Pretty good overall
It was interesting to read the thoughts of this CEO on how to build your brand and stand out from the pack. I agree with most of the points that he raises. Many of them seem to be common sense, but aren’t so common in the workplace.
I really liked the last chapter where he gave a really good summary of some important points in just a few pages. I also like that he summed up the book for us in just one sentence: “Be conscious every day of what you are building.”
4 Stars A Good Read
The concept of having your own personal brand is rather new and refreshing. A must read for any professional in corporate America. I have shared this book with co-workers.
5 Stars A strong personal brand is your greatest weapon on the business battlefield
Most people tend to believe that if they work hard, deliver results and persevere - their career will follow a predictable progression. However, that’s not the case. In his book - “Career Warfare” - author David D’Alessandro writes that hard work and accomplishments are not enough, especially as you advance through the higher levels of an organization where everyone demonstrates those attributes. The author further explains that to differentiate yourself at that level of management requires a personal brand, which can only be built over time - read as, start now. His tips include being recognized for the right reasons; deftly handling detractors as well as being perceived as the go-to person that can be trusted to handle problems or opportunities. Soundview like this book because it D’Alessandro writes the unwritten rules of organizational life that are necessary to advance to the top.
4 Stars Pretty good..
easy to read, interesting, useful information, well written, good examples. It’s like the auther put things you already know together in a very simple, clear way as a reminder. When I am in uncomfortable situation at work, I think of his 10 rules and I can almost always find one that fits in my situation. Even when I don’t want to act certain way, thinking about this book and his examples, I make myself do things in a way that probably helps me in my career than I would have acted just emotionally.
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